Speaking Success International

I have the great pleasure to be talking with Terri Murphy, Social Media Expert, CEO of Women’s Wisdom Network and top rated Motivational Speaker at NSA about bringing in cash in these times. She gave so much info for us to use! Listen to the interview – she rocks! Here is a thumbnail sketch of the ground we cover, but really you gotta hear Terri lay it out! I highly recommend you hear the 10 minute recording.

Click here to listen: terrimurphy.mp3

I asked Terri what she is doing in her successful businesses right now and what she is seeing others doing that is working. Terri says the businesses that will survive and thrive will answer yes to this question:

“Can you provide company value to four different generations working together side by side?” Providing value propositions to ONE group is today is challenging enough, but Terri says, “There are four different generations working side by side. No one size fits all. In a downturn like ours, training gets cut, conventions and meetings get cut, and if you are a trainer or speaker the key to resonating is to figure out how to provide value to all.” How can you provide value? Terri is from Chicago, an energetic, witty, quick insider who gets it about listening to people. She says companies are confused and challenged about how to add value to their people.

She says another key she uses to provide value is to do an intense and authentic Needs Analysis with a client group. Then if you give a keynote or training, deliver added follow-on value after the event in the mediums in which your client will learn best. This will mean you could provide a follow up webinar, Q&A follow up group call, a podcast follow up, a teleconference meeting, Article, Tips, Virtual learning, free coaching call, develop an eblast and more. Any way that you can provide value will keep you in top of mind awareness and you will be consulted when the next series of issues arises. Be an ally. I talk about strategic alliances all the time and becoming a resource for your clients. Who can you refer? Who can refer you?

Listen to this podcast for the exciting treat of hearing Terri. Her energy and strategies are top notch and will spark your own ideas for how to serve your clients, create trust and loyalty and bring in money for your business in this economy.

Resources:

Womenswisdomnetwork.com
Terrimurphy.com
National Speakers Association

Need help speaking or with your business? Contact me direct: dianne@diannelegro.com